SmartPost for Google Business Profile

How To Use & Features

SmartPost for Google Business Profile – UI & Feature Guidelines

This document explains the purpose of each major screen shown in the SmartPost application and how it supports the overall functionality described for the product.

1. Secure Google OAuth 2.0 Authentication

Purpose:

Initiates secure authentication with Google using OAuth 2.0.

What it does:

• Prompts users to connect their Google account.
• Requests only the required permissions for managing Google Business Profiles.
• Establishes a secure token-based connection.

2. Google Business Account Management

Purpose:

This screen allows users to select which Google Business Account they want SmartPost to manage.

What it does:

• Displays all Google Business Accounts connected via Google OAuth
• Businesses and agencies often manage multiple Google Business Profiles. This step prevents accidental posting to the wrong account.

3. Multi-location GBP Management 

Purpose:

Displays and manages multiple connected business locations. Essential feature for franchises, chains, and agencies managing multiple stores or clients from one single app interface.

What it does:

• Shows all GBP locations connected to the account.
• Enables selecting specific locations for managing posts, events, offers or services.
• Users can also delete any particular location and navigate to the profile edit page by clicking the edit button of that location.

4. Google Profile Management

Purpose:

This section allows users to manage and update key Google Business Profile information visible on Google Search and Maps directly from SmartPost.

What it does:

• The interface is divided into four simple tabs, each focusing on a specific aspect of the business profile: About, Contact, Location and Hours.
• Users can toggle through the tabs and inspect the details.
• Allows users to update any of the details from the single interface.
• Changes are validated and sent through the official Google Business Profile API.(It might take up to a few seconds to a few minutes for the updates to be reflected on the Google Profile.)
• Clicking Save Changes syncs the updated data to Google Business Profile via the official API.

A) About Tab - Basic Business Management:

What it does:

• The About tab lets users manage the basic business details on the Google Search and Maps.
• Allows editing of key business details, including:
  • Business name and description
  • Category and business details
  • Opening Date
  • General profile information visible on Google Search and Maps
• Clicking Save Changes pushes updates to the connected Google Business Profile.

B) Contact Tab - Business Contact Management:

What it does:

• The Contact tab lets users manage how customers reach the business on Google Search and Maps.
• Allows editing of key contact details, including:
  • Phone Number
  • Website Link
• Ensures contact information stays accurate and up to date across Google surfaces.

C) Location Tab - Business Address Management:

What it does:

• The Location tab allows users to manage the physical address of their Google Business Profile that appears on Google Search and Google Maps.
• Lets users define the official business address, including:
  • Street Address
  • Address Line 2 (optional)
  • City
  • State / Province
  • ZIP / Postal Code
  • Country

D) Hours Tab - Business Hours Management:

What it does:

• Allows users to manage business hours directly from SmartPost.
• Displays weekly business hours.
• Supports 24-hour business settings & manage open/closed days.
• Allows setting specific open and close times.
• Provides optional “More Hours” for services like lunch, dinner, or special timings.

Why it matters:

Accurate business hours improve customer trust and local SEO visibility on Google Search and Maps.

5. Manual Post Creation

Purpose:

Allows users to manually create and Publish, Schedule or Draft a Google Business Profile Post.

What it does:

• Provides form fields for post title and details.
• Supports AI content enhancement once OpenAI is configured.
• Supports media uploads (single image or video) following GBP guidelines.
• Allows adding optional CTA buttons
• Post actions such as:
  • Save Draft
  • Schedule Post
  • Publish Post immediately

6. Auto-sync webflow CMS updates to GBP Post

Purpose:

This screen maps Webflow CMS fields to Google Business Profile Post fields.

What it does:

• Lets users choose a Webflow CMS Collection
• Maps CMS fields such as:
  • Post Title
  • Post Content 
  • Post Image/Video
  • CTA Button text and link
• Saves this configuration for automatic syncing.
• Users can either draft this mapping for later or sync immediately and can also disconnect the sync.

Why it matters:

This is the core of the no-code automation. Once configured, SmartPost can automatically publish or update GBP posts whenever Webflow CMS content changes.

7. Manual Event Creation

Purpose:

Allows users to manually create and Publish, Schedule or Draft a Google Business Profile Event.

What it does:

• Provides form fields for event title, date, time, and details.
• Supports AI content enhancement once OpenAI is configured.
• Supports media uploads (single image or video) following GBP guidelines.
• Allows adding optional CTA buttons.
• Event actions such as:
  • Save Draft
  • Schedule Event
  • Publish Event immediately

8. Auto-sync webflow CMS updates to GBP Event

Purpose:

This screen maps Webflow CMS fields to Google Business Profile Event fields.

What it does:

• Lets users choose a Webflow CMS Collection
• Maps CMS fields such as:
  • Event Name
  • Event Image
  • Start & End Date & Times
  • Event Content
  • Optional CTA Button text and link
  • Saves this configuration for automatic syncing.
  • Users can either draft this mapping for later or sync immediately and also disconnect the sync once opting in for the syncing.

9. Manual Offer Creation

Purpose:

Allows users to manually create and Publish, Schedule or Draft a Google Business Profile Offer.

What it does:

• Provides form fields for offer Title, Date, Time, Details, Voucher Code, Terms and Conditions and Redeem Link..
• Supports AI content enhancement once OpenAI is configured.
• Supports media uploads (single image or video) following GBP guidelines.

10. Auto-sync webflow CMS updates to GBP Offer

Purpose:

This screen maps Webflow CMS fields to Google Business Profile Offer fields.

What it does:

• Lets users choose a Webflow CMS Collection
• Maps CMS fields such as:
  • Offer Name and Content
  • Offer Image
  • Offer Start & End Dates and Times
  • CTA Button text and link
  • Voucher Code
  • Redeem Link and Terms & Conditions
• Saves this configuration for automatic syncing.
• Users can either draft this mapping for later or sync immediately and also disconnect the sync once opting in for the syncing.

11. Schedule GBP content without third-party tools

Purpose:

Allows scheduling GBP posts for a future date and time on a specific timezone.

What it does:

• Lets users select a time zone.
• Provides a date and time picker.
• Confirms scheduled publishing time.
• Queues the post for automatic publishing.
• If something goes wrong when publishing on scheduled time, you can check the failure reason of the content in the Failed Tab in the content manager

Why it matters:

Helps plan campaigns, promotions, and announcements in advance without manual intervention.

12. Service Management

Purpose:

The Services tab allows users to manage and showcase the services offered by their business on their Google Business Profile. These services help customers quickly understand what the business provides directly from Google Search and Maps.

What it does:

• Enables users to create and manage individual services with:
  • Service Name (required, up to 50 characters)
  • Service Description (up to 250 characters)
  • Price (optional)
• Displays a list of all currently added services under Your Current Services.

How users add or update services:

1. Enter the service name and details in the form.
2. Optionally add pricing information and select a currency.
3. Use the Enhance with AI option to improve or refine service descriptions instantly.
4. Click Add Service to save and sync the service to Google Business Profile.
5. Existing services can be Edited or Deleted using the action buttons.

13. Content Management

Purpose:

The Content Manager lets users view, control, and manage all GBP content created through SmartPost—whether it was Manually published, or Automatically synced from Webflow CMS. It gives full visibility into the posting lifecycle, from scheduling to live publishing.

What it does:

• Status Tabs: Quickly view content by state—Scheduled, Drafts, Published, or Failed—to understand exactly where each item stands. Failed Tab also mentions the failure reason stated by Google so user can resolve the issue
• Content Type Filters: Narrow results by Post, Event, or Offer for focused management.
• Content List: Manage individual items by editing, deleting, or reviewing synced and manual entries.
• Direct Google Profile Links: For published items, there is an additional action button that lets users instantly open published content on Google Search or Maps to verify how it appears live.

14. AI Enhanced Post titles and summaries

Setting up the OpenAI Key

Configuring the OpenAI key once set

Purpose

Enables AI-enhanced posting features inside SmartPost.

What it does:

• Allows users to securely connect their OpenAI API key.
• Allows users to change the key anytime and also to disconnect their OpenAI account.
• Activates AI-based content enhancements.
• Supports actions like:
  • Improving post titles
  • Enhancing descriptions

Summary

Together, these screens demonstrate how SmartPost:

• Connects securely with Google Business Profile
• Syncs Webflow CMS content automatically
• Supports manual and scheduled publishing
• Enhances content using AI
• Scales easily across multiple locations

This UI flow delivers a complete, no-code solution for managing Google Business Profile content directly from Webflow.